When I read this assignment I instantly remembered one of the few alcohol ads I had viewed while watching TV. I decided to deconstruct that one. I do not watch commercials if I can help it but this one really struck a nerve- in a good way. When you think of a beer commercial you think either of the clydesdale or women half dressed and honestly I get it... I really do sex sells to men but beer commercials are woman who have bodies that are so unattainable for many of us that they annoy me at best. That is why this one stuck out. It is a bunch of men playing basketball in wheelchairs there is little said and the noise of the game is all you hear. At the end of the game all but one man gets up and the friends head for a beer.
I was so appreciative of a company to use a different way to sell their beer. It went after the friendship angle instead of the hey drink beer get a sexy chick. I do not like Guinness but the commercial is enough for me to try one again.
I found the commercial on Youtube and MSN Money and it appears that there are two very different opinions ... It is deeming or it is a great commercial. I am definitely in the later camp. I was also glad to see it on during prime time not a time young kids would typically see the commercial.
Check it out yourself and let me know what you think
http://youtu.be/xwndLOKQTDs
I selected this same commercial for similar reasons. I loved the music that played throughout the commercial-that is what got my attention at first. And the first time I watched it, I could not figure out what it was for...until the obvious presented itself. I thought it was certainly differentiated from the other beer commercials out there, not only in the music and the plot of the commercial, but also in the messaging. It was not focused on drinking for the one minute spot, it was focused on character. Certainly the marketing team works to tie together the character of the one drinking that beer with the choices they make, but the commercial resonated with me, as it did you. In the end, that is a win for the marketing team.
ReplyDeleteI agree! I would say the music and basketball game grabbed my attention and probably much like you got me to try and figure out what this was for.
DeleteAdrian,
ReplyDeleteThank you so much for adding the link in your post – I really liked the commerciall. I definitely think it was beneficial to venture into another route besides using the “lets drink and get girls” bit (we all know that this assumption is very unrealistic. I think the commercial with friends just appears more likely to happen and also more positive. I really enjoyed the saying at the end of the commercial as well “The choices we make reveal the true nature of our character”. The commercial gave the sense that it’s so good it’s inspirational.